Do Not Track: Analysis of Google, Microsoft and Mozilla's solutions

All three major browser providers have now publicized their solution to the FTC's Do Not Track problem. Google has waded in with a thoroughly brute-force extension that was probably programmed in a few hours, and Mozilla has a much softer, "meta" HTTP approach up its sleeve. Microsoft seems to be somewhere in the middle, with a built-in solution that may prove to be the best of both worlds.

That they've all produced different solutions to the problem seems counter-productive, though. Rather than Google and Microsoft working together to create a unified targeted ads blacklist, or a concerted push behind Mozilla's HTTP header approach, we'll have to deal with all three. Not only will this annoy website owners and ad companies -- all three of the methods require their intervention -- but ultimately, you and I will have to deal with fragmented and incomplete blocking, depending on which browser we're using at the time.

Let's take a closer look at how Firefox, Chrome and Internet Explorer will block tracking cookies, and which solution is ultimately the best.

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Do Not Track: Analysis of Google, Microsoft and Mozilla's solutions originally appeared on Download Squad on Wed, 26 Jan 2011 14:00:00 EST. Please see our terms for use of feeds.

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Source: http://downloadsquad.switched.com/2011/01/26/do-not-track-analysis-of-google-microsoft-and-mozillas-solutions/

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