Google recently commissioned a survey (in partnership with market research firm Ipsos OTX) to gain insight into the usage and behavior of U.S. consumers with regard to their smartphones. According to Google, the goal of the research was to understand how smartphones are used in consumer?s daily lives and specifically how it has influenced how consumers search, shop and respond to mobile advertising. he study confirms what most of us already know. The report finds that in terms of general usage, 93% of smartphone users use their phones at home; 81% browse the Internet and 77% search on their phones, 72% of smartphone users use their phones while consuming other media. One-third of smartphone owners use their phones while watching TV. And 45% of smartphone consumers use their phones to help them to manage and plan activities, such as for dinner plans, travel arrangements and finances. Google says that 39% admit to having used their smarpthone while going to the bathroom and one in five users would give up their Cable TV in order to keep using their smartphones.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/IRYnwpycJ6E/
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